There is no single content strategy that fits all organization. The pursuit of a single strategy that you can apply across all situations will result in little, if any, competitive edge. In this free eBook, you'll discover how to:
Identify, communicate, and present your unique brand story successfully.
Create a strong but flexible process that focuses on your strengths and attributes.
Develop a unique workflow for content creation and distribution.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
At its most basic level, a content marketing strategy is a plan that defines clear, actionable goals that serve your audience and build your brand.
Whether you are new to content marketing or looking to improve your current strategy, this step-by-step guide is for you.
“The team at Palmer have helped our business rebrand and move into the digital marketing and sales arena.
Always friendly, always responsive, and a true partner to our businsess.”
— Dave Cribb, COO at Leap / Carpenter / Kemps Insurance Agency